Communicating with the Communciators

Did you know that eating 135g of brazil nuts gives you the same dose of radiation as one dental x-ray?  Nope, me neither. Clearly this is an example of good science communication because it has stuck with me long after I heard it in a conference session this morning.

I have spent the day at the Science Communication Conference 2014 of the British Science Association. It’s my first time at this meeting, and I’m really enjoying thinking about this aspect of my role. The key note presentation by Mat Lock (@matlock) of  described the world of digital attention, and discussed the importance of trying to relax about transgression – the lack of control that you have when and how other people share your tweets or blog posts. He emphasised that in fact, we need transgression to get our stories told to a wide audience, and that what we need to do is to develop new skill akin to comedians dealing with hecklers. Relevant to my aspirations concerning science writing, he also emphasised that the only way to be successful in the digital world is to put lots of things out there.

The importance of getting on and doing it was also emphasised in the science writing workshop by Jon Tennant (@protohedgehog), who pointed out that the only way to learn is to write, and to see what feedback you get. In that workshop we got to consider which stories might be most attractive to different audiences, and to practice converting an article abstract to a summary for the general public. We also then critiqued someone else’s attempt and got feedback on our efforts. The session on “communicating risk” was full of examples directly relevant to my research – climate change, floods and even black carbon made an appearance.  I was reminded of the importance of understanding when framing is being used to present numbers ( the difference between saying “it could be as high as” compared to “it is very unlikely to be more than”. The difference between relative and absolute risk was brought home by Gerry Thomas in the context of radiation exposure. David Speigelhalter (@d_spiegel)  introduced me to the idea of using frequency trees to express risk and demonstrated the importance of using metaphors and analogies to relate outcomes to things people understand – normalising the risk. I finished the day hearing about Zombies and robot safaris and participating in a hive mind experiment where tens of us” independently worked together” to stabilise a tightrope walker being pelted by tomatoes via hand-held clicker devices. Although I don’t plan to be organising one myself anytime soon, I now know a lot more about science festivals, as well as psychology!

It’s also been an interesting experience to attend a conference where I know no-one. Most of the attendees are professional science communicators working on a variety of outreach  or engagement projects. There are only a few academic research scientists here (question: what is the difference between a researcher and a scientist? Answer: A scientist is a researcher with added importance). This has felt like a far more interactive experience than the usual conferences I go to. I think this is probably down to three things: 1) it’s a communication conference so people communicate for the love of communicating, 2) there is a “do it” strand of workshops including the science writing one I went to and a speed-networking event; 3) there is no comfort blanket of known collaborators to wrap myself up in. I have been motivated to talk to new people, and indeed been actively encouraged (i.e. forced)  to do so.  Not usually the most confident networker, I’ve felt curiously at ease here. Perhaps it is because I have nothing to lose – there are no expectations of me and my research reputation is not on the line. Tomorrow brings sessions on representing women, informal science education and working as a freelance science communicator. And maybe more about nuts – who knows!